![]() ![]() You may it simple and easy - an impulse buy.Ĭomixology’s in-App storefront did that. You don’t make quick entertainment hard to access. It had to be easy because comics were simple, quick fun - candy for the mind, a quick fix of entertainment. ![]() I became a regular reader because the store was right there, on the corner, and it was easy. From then on I bought every comic I could find with a superhero on the cover, along with tons of other comics with science fiction themes, or pure adventure, or even some with Ducks. That initial impulse purchase was Fantastic Four #4, and after devouring it I rushed back to the store where, surprise, issue #3 just happened to still be on sale. Age makes me cranky sometimes but it also gives me perspective born of experience.) I bought my first comic by impulse at a candy store around the corner from my parents’ apartment in Brooklyn in 1961. Impulse buys are crucial to hooking new readers to new books. Comixology provided a fabulous tool to do so - a way to easily introduce casual readers to new comics and provide quick and easy access to the vital impulse buy. (How many comic book stores are there at your neighborhood Westfield mall?)Ĭomic book publishers know this, and that’s why they’ve embraced digital distribution while still trying to support the comic store experience. There just aren’t that many comic book stores and they just aren’t that easily accessible. Thanks to movies and games and other media, of course, many people do so, but not as many as once did (ask any comic book store owner) and not with any consistency. Yet the fact remains that for someone to discover a comic book today for the first time, he or she pretty much has to be a comic book reader already, or know someone who’s a reader, and he or she has to be comfortable immersing themselves immediately in a very specific sub-cultural experience by stepping through the doors of a comic book specialty shop. Please don’t hate me, comic book store owners - I love you, I love your dedication to the form, I fully support you, and never want to see you replaced. That ghetto is called the comic book store. I’m going to say something that I hope you won’t misinterpret (oh, who am I kidding, this is the internet, of course it’ll be misinterpreted): comics have been struggling in a ghetto for thirty years. ![]()
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